Client onboarding is a process of bringing new clients to your firm whereas, client retention refers to the capability of retaining customers for a long period. Both processes are necessary for the success and prosperity of a business. Companies use various technologies and strategies to attract new customers and retain the existing ones. Sometimes, business firms use their company swag, and promotional products for marketing and attracting new clients. Social media advertising is also a widely used method for client onboarding. Companies also spend a considerable amount of their profits on corporate gifts and giveaways which help them to retain
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