Traditional mass channels, such as television and radio, are losing effectiveness due to an excess of monotonous advertising. Proven direct marketing channels are skyrocketing in price and becoming inconvenient to communicate with. These threats can be eliminated by using a new direct channel – a mobile phone. According to the leading experts of the Telegram advertising platform Telega.io, the prevalence of cellular communication makes it possible to establish personalized contact directly between the potential consumer and the seller. The number of mobile subscribers in the world is approaching three billion, which is several times the total number of Internet users.
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